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Vegreen is much more than a burger chain, it’s a real lifestyle based on two key concepts: quality and creativity. They are passionate about using real ingredients and cooking everything by hand, from their homemade sauces to their vegan burgers.
Vegreen wants to blend burger and art ideas. They also want their products to be handmade and their appearance to be vegan-orientated in order to differentiate themselves from their peers.
First, we examined the competitors, we created a story and stylescape in 3 different tones for differentiation. We especially wanted to strengthen the word vegan with colors, icons and logo ideas.
- Brand Strategy
- Corporate ID