Layla Bralery

PRODUCT

LAYLA BRALERY is a new-generation accessory created by Zeynep Bölükbaşı. This jewellery, which is produced in the form of heart-like gold and gold-plated on 925 sterling silver, is offered for sale in varieties with diamonds, pearls, letters and evil eye beads.

CHALLENGE

LAYLA BRALERY is designed as a gold and silver-plated pin that women can wear on their underwear in a heart shape. Institutional work has been done, its packaging has been prepared. Women with high purchasing power were determined as the target audience. A series of articles called Wow women was created. Mannequin shots were made for the product. But the product is mostly considered an underwear brand on social media. Emotion and Perception were not created for the product.

Why should I buy this product? The question remained unanswered. It has turned into an unnecessary product that does not cause the desire to buy.

SOLUTION

For LAYLA BRALERY, we first prepared the Stylescape prototype. We changed our target audience. We added personal, emotional and functional benefits to the product. We have created the Brand’s Personality. We highlighted the Heart Symbol. Layla Bralery We have turned it into a symbol that strengthens and brings together family, friendship and love bonds between women. We gave the feeling we wanted to create on the packaging and presentation of the product with message cards. We ensured that a common language was created, from how the photoshoots should be, from website analysis to social media accounts.

OUR ROLE

• Strategy and Research
• Building Prototype
• Product Development
• Digital Marketing
• Illustration & Print