Brand Storytelling Strategies
We’re going to share nine brand storytelling strategies that you must leverage within your brand. So you can show your audience that you understand their story and align your brand with the idea of a successful journey. There are countless ways that brands can use to tell their audience that they have a solution for […]
Why Spend Budget on Brand Strategy?
In this article, you’ll learn some reasons to invest in brand strategy ahead of design and marketing. You can articulate the importance of this critical task and help your clients, CEOs, or other stakeholders to understand too now. Today brand strategy is not as foreign a concept as it used to be. One of our […]
How To Create A Brand Strategy
Table of Contents We’ll tell you, how to create a brand strategy using this 14-step roadmap used by some biggest brands in the world. Now, when you build a brand for yourself or for a client essentially, what you’re doing is you’re building an entity that’s going to connect a business to a group of […]
Design Systems 101
Design Systems 101 We’ve all been there, trying to figure out why our designs lack consistency. Why do our projects always take longer and cost more than expected? In this ever-evolving world, your product’s ability to adapt to change is critical. Not just to survive, but to thrive. Today, we’ll look at how a design system […]
MVP Examples and Benefits
Minimum Viable Product (MVP) Examples and Benefits Every product manager MUST know what MVP is. The concept of creating a minimum viable product (MVP) before a full-scale product originates from the best practices of agile development. A product can be called minimally viable if it has some features to be validated within the market and brings […]
Design Thinking & Agile
Design Thinking & Agile The world of software development is filled with buzzwords: agile, lean, and design thinking being just a few examples. Often, we think we have to practice one or another, but these concepts work well when practised together. Let’s look at how design thinking and agile can work together. The design thinking […]
Design Thinking
We like to think about it in two parts to simplify the definition. The first is just a mindset: it's an ideology of approaching every problem in a user-centered way. It's that simple. Now, where the complexity comes in is in the second part of that definition which is the six-step process that most people know.
